Cyber Lions Winner at Cannes 2010 ‘Nonja’ and…

The most famous orangutan in the world ‘Nonja’ is now the winner of two fabulous awards. It’s not even the first time Nonja won the marketing awards. Check the previous article about her here.

Samsung Electronics Austria has proudly announced that marketing idea of Samsung ST1000(CL65) with Nonja has won Silver Cyber Lions at the Cannes Lions(Category: Community Applications).

The International Advertising Festival – Cannes Lions – is the world’s biggest celebration of creativity in communications. As the most prestigious international annual advertising awards, over 24,000 entries from all over the world are showcased and judged at the Festival.

The followings are extracts from the original article of Cannes Lions.

“Samsung needed a strong marketing idea to launch the ST1000(CL65), a digital camera that can upload pictures directly to facebook and is really easy to use. The budget available? Less than 50,000 USD. We wanted to prove the easy handling to the Facebook users by giving the camera to Nonja, an orangutan in the national zoo to take and upload pictures. The world’s first ape on facebook became a world wide phenomenon. Over 80’000 fans joined her account in just six weeks. The international press cover age was worth over 7 Mill. USD.”

In addition, Samsung’s Nonja project has won the ADC*E(Art Director Club of Europe) awards as Gold level of Web & use of media, in July.

the article of horizont.at

ADC*E is the only Awards scheme in the world to bring all the European award winning work from the national schemes into one competition. Once submitted, the work is judged by a panel of over 50 top creatives, a wonderful opportunity for European professionals from advertising, design, editorial, illustration, film, new media and photography to come together and highlight their country’s creativity.

ADC*E is an association of European Creative Clubs. Its aim is to foster and reward creative excellence in European design and advertising, and this is why every year it takes place the ADC*E Awards -Best of European Design and Advertising.

Orangutan Photographer Nonja is a Perfect Marketer of ST1000(CL65)

Our Orangutan friend ‘Nonja’ and her Samsung camera ST1000(CL65) got Silver at CLIO award. To visit the previous posts about Nonja, please click the links.

1st Post Have you seen an orangutan playing with a camera?

2nd Post Do you remember orangutan photographer Nonja? She’s back.

Samsung Electronics Co., Ltd. has been awarded a prestigious international CLIO award for a new strategic communications and public relations initiative to launch its ST1000(CL65) product. The CLIO Awards are one of the world’s most recognised international advertising, design and communications competitions, focused on evolving with the industry in order to acknowledge the most current and innovative work. The prize was awarded for an online and social media campaign to launch the ST1000(CL65) digital camera, in conjunction with Austria’s renowned Schonbrunn Zoo and demonstrated Samsung’s ongoing commitment to breakthrough communication campaigns.

Samsung developed a unique partnership with the Schonbrunn Zoo in Vienna, to show consumers how easy and intuitive the new ST1000(CL65) camera is at uploading pictures to the internet via its innovative wireless capabilities, a feature shared across a number of Samsung’s digital cameras. Samsung equipped the zoo’s resident female Orangutan ‘Nonja’ with the ST1000(CL65) camera, and the images produced by Nonja were then uploaded through the camera’s wireless capabilities daily to a Facebook account and specially designed Microsite, receiving an overwhelming 200,000 hits from a worldwide audience of fans.

This unprecedented and ground breaking strategy proved that ST1000(CL65)’s capabilities and easy-to-use features could even be operated by anyone, including an Orangutan, a message that was successfully communicated to an audience around the world. The campaign showcased the ST1000(CL65)’s ability to capture and share photo memories wirelessly on the move, allowing users to truly connect with family and friends. Packed full of innovation and encased in a sleek compact frame, the camera’s wireless functionality enables users to send and post pictures in real time via applications like Facebook and provides an unrivalled experience in sharing content amongst loved ones. With the increasing need for camera users to share their images instantly with loved ones, a number of Samsung’s digital cameras provide wireless capabilities.

For more information of Nonja, please visit the sites below.

Samsung Affennews